Disney, Warner Bros., Paramount and Sony have joined other major X advertisers in choosing not to advertise on the social media platform. Earlier Friday, Lionsgate Entertainment Corp. announced it was pausing all of its advertising on the Elon Musk-owned X, effective immediately, citing Elon Musk’s “recent antisemitic tweets.” The decision comes just one day after IBM suspended ads on the social media platform, with Apple also reportedly suspending X , effective immediately, citing Elon Musk’s “recent antisemitic tweets.” The decision comes just one day after IBM suspended ads on the social media platform, with Apple also reportedly suspending X advertising Friday, according to Axios.
[The pressure from advertisers just might be having an impact as further in the article, it reports:]
While Musk has been under fire, he received a public statement of support from a surprising place: Anti-Defamation League CEO Jonathan Greenblatt. Musk had threatened to sue the organization just two months ago, blaming them at the time for a prior advertising drop.
Greenblatt quoted Musk stating earlier Friday that terms such as “decolonization” and “from the river to the sea” “imply genocide,” are against the platform’s terms of service and will result in suspension.
“This is an important and welcome move by @elonmusk,” Greenblatt wrote on X. “I appreciate this leadership in fighting hate.”
(Read more in the Nov. 17, 2023 The Wrap; there find further stories from Axios and Media Matters)
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